Lubbock is the heart of West Texas. The economic center of a 25-county

region that is home to more than 500,000 people, Lubbock boasts a strong,

diverse economy that is grounded in agriculture, manufacturing, and wholesale

and retail trade, as well as government, education, and health care.
 

Lubbock is a major regional center for business and industry, located in the

heart of the vast Southern Plains of West Texas and Eastern New Mexico.

Lubbock’s location provides easy access to the Southwest, the Rocky